Henri Tajfel
2/17/2013
Identity theory: Focus = Social Identity Theory Tajfel proposed that the groups (e.g. social class, family, football team etc) were an important source of pride and self-esteem. : a sense of belonging to the social world.
Therefore we divided the world into outgroups “them” and ingroups “us” Social identity theory states that the ingroup will discriminate against the outgroup to enhance their self-image. Comments are closed.
|
Blogs
October 2016
<<--
A very basic introduction to media theories and theorists. Categories
All
|