Goodwin's Theory
2/17/2013
Audience Theory: Focus = Visuals illustrate, amplify or contradict the lyrics and music Andrew Goodwin focused on 5 key aspects of music video. 1 "Thought Beats" - seeing the sound 2 "Narrative and Performance" 3 "The Star Image" 4 "Relation of Visuals to song" 5 "Technical Aspects of Music Video" aspects to remember are: The visuals are carefully constructed to produce an IMAGE which REPRESENTS the artist. Music video often ignore common aspects of narrative as its most important role is to ADVERTISE. The relationship between lyrics and visuals are the primary reason for citing Goodwin. AMPLIFY, ILLUSTRATE, DISJUNCTURE Narrative and performance must work hand in hand to achieve REPEATABILITY. The audience must be able to watch the video over and over again without losing interest. Comments are closed.
|
Blogs
October 2016
<<--
A very basic introduction to media theories and theorists. Categories
All
|