Marxism Gramsci
2/17/2013
Identity theory: Focus = Hegemony There are two groups and one is in control of the other. e .g. Bourgeoisie controls the Proletariat. HEGEMONY. In modern times this theory suggests that the media controls the public to help the government. Gramsci developed the concept of cultural hegemony. This is the idea that one social class (usually the middle class) is able to dominate a society by making their way of life and values appear normal, natural, and common sense. As a result other social classes accept these values as the normal way of life. Gramsci does see hegemony as a site of constant struggle – societies are constantly debating what is and isn’t acceptable. You could relate this to the more positive representations of working class youth in ‘Misfits’ as representations which challenge the perception of working class as thugs. More details...
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